## Introduction

Shopify is a major eCommerce platform that constantly innovates and adds new features to let merchants expand their business. That is why it is no surprise to see the Shopify Editions Winter 2023 update introduces hundreds of new features to help merchants better supervise online stores and boost product sales.

In this article, we'll study some of the most exciting updates from Shopify Editions Winter 2023. Our selection highlights improved checkout experiences, Shopify's new product bundle app, and other features that we believe will revolutionise how merchants sell their products in the years to come.

## 01. Boost conversion

In the new update, Shopify aims to improve sales conversion by simplifying storefronts and checkout. That’s why the company is focusing on fast and easy shopping experiences to attract and retain customers. Here are the main features of this part:

- Lightning-fast page loads by rendering sites close to customers’ locations.
- All new, faster, one-page checkout.
- Drag-and-drop checkout editor for seamless integration with Shop Pay.
- Build trust with the Shop Promise badge.
- Identify and sign in customers before reaching checkout with their Shop credentials.
- Customise your store with Metaobjects.

### One-page checkout

Shopify Editions Winter 2023 update alters the checkout process, with the new one-page checkout inspired by Shop Pay's success in increasing conversion rates. The optimised experience comes with fewer fields and pages, reducing friction and increasing conversion rates. This is a top priority for merchants.

These changes come at a cost as checkout.liquid customisations are being phased out and replaced by Checkout UI extensions and Shopify Functions. Therefore, you have to migrate your checkout customisations (if you have any) before August 13th, 2024, including the look and feel customisations. Despite this, these new changes are worth it as they are expected to offer a better experience for merchants and customers.

### Customise with Metaobjects

With new features such as Metaobjects, Metafields, and the integration with Sanity, the new Shopify Editions Winter 2023 update allows you to further customise your online store.

![Shopify Editions Winter 2023 - customise your store with Metaobjects](//images.ctfassets.net/bykn93yajwp4/2a1PVEPtSJRpEpvCO7fMH/aba2fa45da699487294ae0061cbffc6a/shopify-editions-winter-2023-customize-your-store-with-metaobjects.jpg)

### Metafields vs. Metaobjects

Metafields provide extra information on Shopify components such as products and collections by creating additional custom fields. These fields store and show data that isn't available natively in the platform, like product care instructions, related products, and other specific data of a product. 

On the other hand, Metaobjects are a new feature that helps merchants generate and manage custom content within their stores. Its objective is to ease content management for merchants. It allows you to expand Shopify with multi-field content such as FAQs, size guides, lookbooks, product highlights, and many more. The feature helps you create/modify content in one centralised location without altering your store's layout or design, streamlining your content management workflow.

### Sanity integration

Shopify’s cooperation with their preferred [CMS partner Sanity](https://www.sanity.io/blog/sanity-connect-for-shopify "Sanity connect for Shopify") has helped the company link custom content models straight into Metaobjects. If you use Sanity, now you are allowed to synchronise product and collection information to/from Sanity to energise your Liquid storefront. Therefore, you’ll be able to enjoy fast-loading stores with valuable content.

### Shopify Product Bundles app

Shopify’s new product bundle app, Shopify Product Bundles, helps merchants create product and variant bundles with ease. The app is free as part of your Shopify plan subscription.

The advantage of Shopify’s app over other product bundle apps is that it presents a seamless integration specifically tailored for merchants who want to keep features within Shopify while using third-party apps for more extensive functions such as subscriptions and reviews. Moreover, the update also allows third-party developers to utilise Shopify Functions to design their own bundle apps.

![Shopify Editions Winter 2023 - product bundles](//images.ctfassets.net/bykn93yajwp4/10O2VTjiaWt48aae9tSFj8/17e140b172a93bbbbfa52b9b9a37db83/shopify-editions-winter-2023-product-bundles.jpg)

## 02. Go Global

It is now easier than ever to expand your business around the world with the new Shopify Editions Winter 2023. Their thorough solutions help you efficiently enter new markets from your store at a much faster speed.

Shopify has expanded its infrastructure worldwide to present faster and more efficient service to users, regardless of location. With the continuous coverage of new locations, Shopify now has a total of 270 points of presence around the world.

This lets Shopify direct traffic and render sites closer to the user's location. As a result, merchants have noticed that their sites respond twice faster, leading to a substantially enhanced user experience.

- Adapt the content and automatically translate content in up to two languages for free.
- Use Market Pro for end-to-end liability management, cost-effective cross-border shipping and fulfillment, and localisation tools.

## 03. Expand with B2B

Shopify's great B2B offering was introduced in 2022, but it was missing some important features until Shopify Editions Winter 2023 came with the necessary modifications.

With the new B2B, merchants can now establish exceptional quantity regulations for their goods and variations. This allows them to determine the minimum/maximum order amounts for different customers. By selling in large quantities, this feature can raise the Average Order Value and reduce shipping expenses. Thus, it’ll be more cost-effective for merchants to serve B2B clients.

B2B catalogs are another new feature that helps you to customise the purchasing experience for your customers. You can include all your goods or just a select subset, and set different prices per catalog.

- Create quantity rules for products and variants, including minimums and maximums, case-packs, and increments.
- Checkout to draft: gain control and visibility by receiving orders as a draft, automatically approving customer orders, and letting customers request a quote online.
- New B2B APIs and compatible apps.

## 04. Sell across channels

The new Shopify Editions Winter 2023 update helps you easily manage your sales across multiple channels. You can reach your customers wherever they are and streamline your operations with a central platform.

- POS Go: all-in-one mobile selling hardware.
- More Shop app customization options.
- Sync & sell on YouTube to create authentic, live, and on-demand shopping experiences.

### Sync & sell on YouTube

Merchants can now use the "Sync & Sell on YouTube" wonderful feature to showcase their products in live streams and on-demand videos. This feature allows merchants to sell their products to customers while they watch videos on YouTube.

Social commerce is now more popular than ever and the integration of this feature on YouTube is extremely advantageous. Brands with a vast community can now use this feature to sell their products while offering live content. They can now grow their engagement and sales by reaching customers on YouTube where they spend most of their time.

### POS updates

Shopify's latest mobile POS device, POS Go, was released with the Winter Editions with other exciting POS updates for online and in-person merchants. POS Go is an all-in-one mobile hardware that allows the processing of payments on the go without the need for a separate device, making everything accessible via one device. However, it is currently only available in the U.S.

Other POS updates include the following items:

- __Integration of Gift Cards with POS:__ customers can now assign and edit gift cards through their profiles and issue both physical and digital gift cards directly from the POS. 
- __More POS availability:__ Shopify POS is now available in 15 more markets such as Finland and Singapore.
- __More available centralised support:__ centralised support is now available for more than 1000 retail locations from a single store, streamlining the process for merchants. 
- __Track incoming/committed inventory:__ merchants can now track incoming and committed inventory, with on-hand updates for in-stock, out-of-stock, and unavailable inventory set aside for online orders.

## 05. Run your business

Shopify has introduced Shopify Magic – an AI-generated storefront content feature that automatically creates product descriptions according to your chosen keywords and features. It is designed to help merchants save time by generating product descriptions in a flash.

Furthermore, Shopify Flow has also been updated to let merchants use OpenAI for automatic content generation. Merchants can use these features to focus on other areas of their business with peace of mind as their product descriptions are prepared automatically.

- 10 new granular permissions so merchants have better control over staff access to products and delegate more confidently.
- New Shopify Alerts to avoid missing critical notifications.
- New index page design.
- ShopifyQL Notebooks for analysing data, visualising growth, and creating reports.
- Improved reporting for better insights.
- Shopify Tax for simplified tax stuff.
- Redesigned Shopify App Store.

## 06. Build with us

Shopify’s platform and infrastructure are constantly enhanced to help various businesses accelerate their building process with ease and customise their eCommerce with more flexibility.

- Hydrogen 2 and Remix to build storefronts faster.
- Shopify Cart deployed globally for faster response times.
- Build for millions of buyers with Shop Minis.
- Customize backend with Shopify Functions and checkout UI extensions.
- Create custom data models with Metaobjects.
- Build with Shopify Blockchain.
- Increased API rate limits.

![Shopify Editions Winter 2023 - Metaobjects](//images.ctfassets.net/bykn93yajwp4/56NiIK3YdSLS5G2ItEmqFk/98137eb6c7448b31747b99fe5bf11900/shopify-editions-winter-2023-metaobjects.jpg)

### Hydrogen 2: Built with Remix

The latest version of Shopify's web development framework, Hydrogen 2, has been released recently. It’s been built with Remix which is the popular web framework the company acquired last October.

Developers can use Hydrogen 2 to create performant, dynamic, and distinct storefronts in a faster and more efficient manner. It helps developers use the latest web development technologies to craft high-quality storefronts catering to the specific requirements of their clients. Plus, Shopify has used Remix in its development framework to help developers create stunning and functional storefronts optimised for speed and performance.

### Increased API rate limits

Shopify has raised its API rate limits for users to offer unthrottled API calls for the newly released Shopify Commerce Components. Users can now access data without being constrained by rate limits.

### Built for Shopify program

Shopify's app store offers over 8,000 apps with excellent solutions for merchants. Still, some apps may fall short of Shopify's standards. To tackle this issue, Shopify has introduced “Built for Shopify” which is a program that motivates developers to improve the quality of their apps to meet Shopify's standards. 

Not only does the program offer greater visibility to apps but it also provides a seal of approval badge that merchants can use to detect trustworthy apps. The badge is awarded to apps that meet Shopify's safety, performance, and usefulness standards. This allows merchants relying on third-party apps to add valuable and functional features to their stores.

## Final thoughts

Shopify Editions Winter 2023 update comes with new features that open ways into the future of eCommerce where unique experiences are accessible to everyone with any setup.

Shopify is turning an inclusive and innovative eCommerce landscape into reality with features such as B2B to social commerce, POS, and new global markets. As an experienced agency, we’re thrilled to support some of the world's phenomenal brands in achieving this bright objective.

Shopify Editions Winter 2023 update: everything you need to know