/ Engineering

Building experiences for global brands using Shopify Plus.

/ Expertise

Shopify Plus & a digital marketing agency — constantly innovating in the digital world.

We help experience-driven companies thrive by making their audience feel the refined intricacies of their brand and product in the digital space. Through scalable tech and meaningful digital marketing campaigns, we can help grow your business.

/ Expertise

Elevating brands through innovation in digital transformation.

We are passionate about implementing efficient technology solutions for forward—thinking brands looking to push boundaries and drive significant impact.

Shopify Plus

Complexities increase as an eCommerce company grows, our Shopify expertise supports merchants with global strategies for internationalisation and complex functionality that leverages the power of Shopify.


By utilising Nextjs or Shopify's own Hydrogen; we build headless eCommerce stores and apps with flexibility and scale in mind, typically for companies that need an enterprise solution for their business.

Solution architect

A technical vision is important for any business; by analysing your company, we can solutionise the end-to-end relationship for your business, from your website's tech stack to how it interacts with your 3PL.

Products & platforms

We specialise in creating white-label platforms that are built to scale. We create products that transcend digital and physical silos in favour of one modern experience that can be used across multiple brands.

Implementation & scale

We work with Vercel and AWS to serve personalised content around the globe with instant deployment at scale. Seamlessly integrate your eCommerce website or app, headless CMS or database.

/ Engineering08. 27. 22

Headless eCommerce with Shopify's Hydrogen and Oxygen

/ Frequently asked questions

What technology stack do you typically use?

We strive for using a modern tech stack where we can, which is why we typically use Javascript frameworks such as Nextjs with Typescript with hosting from Vercel or AWS. For eCommerce, we utilise Shopify's own native theme architecture (liquid) or headlessly we use the same as above or Shopify's own Hydrogen with Oxygen for hosting.

Read: Headless eCommerce with Shopify's Hydrogen and Oxygen

What is a CMS?

A content management system (CMS), is an application used to manage update, and publish site content. A CMS often uses a database to store content and a presentation layer to display it. There are two different approaches to a CMS, native (coupled) and headless (decoupled). A native CMS is of the like of native Shopify where the backend has complete visibility of the frontend. A headless CMS is like Sanity.io or Contentful where the CMS is either hosted separately or in the cloud.


Which CMS do you typically use?

We generally use both Sanity.io or Contentful for all projects unless there's a specific reason the client wants to leverage something different (our own website utilises Sanity.io). Both Sanity.io and Contentful have received a backing from Shopify who have chosen to offer a clean integration into Hydrogen for headless projects. Whilst Contentful is primarily hosted in the cloud, Sanity.io can be either self hosted separately or embedded into a Nextjs application.


Do you do offer any design services?

We currently don't in-house. We feel truly passionate about all things engineering and digital marketing to which we'd rather excel at than offer any additional services like design where we aren't emotionally invested in. We do however work with other agencies and talented freelancers if you need to assemble a team for your project.


Why choose Shopify?

Shopify Plus is an enterprise platform that powers the world’s fastest growing brands. It gives merchants a multi-channel platform with unmatched scalability so you can concentrate on running your business, while it takes care of areas such as order management, complex discounting, payment gateways and other features that rapidly scaling retailers need. As well as this, Shopify Plus has unrivalled security and can handle limitless volumes of traffic and sales.

Read: Shopify Editions Winter 2023 update: everything you need to know

Should our business choose native or headless?

It completely depends on your businesses current needs and potentially where you expect it to be over the coming years. There's no doubt that building a headless website takes longer to build and costs more but it could be the ideal step for your business if you've outgrown your current solution.