Experience

Shopify
Commerce

  • [a.]Shopify & Shopify Plus Builds
  • [b.]Custom Themes & Functionality
  • [c.]Replatforming & Migrations
  • [d.]Apps & Integrations
  • [e.]Speed & Core Web Vitals
  • [f.]CRO & Experimentation
  • [g.]Funnel & Journey Optimisation
  • [h.]PDP, Cart & Checkout
  • [i.]AI Search Readiness
  • [j.]Experiments Tracked in OENA® Lens

Shopify builds and optimisation — engineered so every channel lands on a store that converts.

Your store is where every campaign, email and ad ends up. We design, build and optimise Shopify and Shopify Plus experiences that are fast, flexible and shaped around how your customers actually buy.

From new builds, custom themes and migrations to CRO audits and hypothesis-led testing, every change is grounded in clean architecture and real customer data. We use AI to accelerate development and to make your catalogue ready for AI search, so you ship faster and get found sooner.

The result is a platform that grows with you. Faster pages, fewer drop-offs, and conversion data that feeds straight into OENA® Lens, so every change is measured against revenue.

Platform ecosystem

Shopify builds and optimisation
for ambitious D2C brands.


01

Builds & Development

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Fast, flexible Shopify and Shopify Plus builds — engineered around how your customers buy, documented so your team can run them, and accelerated with AI so they ship sooner.

  • New builds and replatforming
  • Shopify Plus and checkout
  • Custom themes and sections
  • Bespoke functionality
  • Apps and integrations
  • Speed and Core Web Vitals
  • AI-accelerated development
  • AI search readiness
02

CRO & Performance

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We use data, insight and experimentation to remove friction across the journey — so customers move, decide and convert, and every win is measured against revenue.

  • Journey and funnel analysis
  • CRO audits and prioritisation
  • Hypothesis-led experimentation
  • A/B and UX testing
  • PDP, cart and checkout optimisation
  • Drop-off and friction diagnosis
  • Revenue and funnel optimisation
  • Experiments tracked in OENA® Lens
OENA® vs. traditional alternatives

Not hiring. Not outsourcing.
A new model built for modern brands.

Speed

Flexibility

Quality

Scalability

Value

Applied AI

Partner with creative and marketing A-players—on demand, built for speed, precision and scale.
Traditional agenciesSlow delivery cycles and rigid retainers limit agility. Often too complex to move at your brand’s pace.
In-house teamDeep brand understanding but limited capacity. Scaling new ideas becomes resource-heavy.
FreelancersFlexible but inconsistent, with limited strategy. Ideal for quick projects, less so for long-term growth.
AI Tools OnlyFast and efficient, but without human judgement or brand context they fall short on quality and strategy.

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 Three ways to build, operate and scale connected commerce growth, with OENA® Lens included in every signature engagement.

Build the foundation

FRAMEWORK®

From £4,550/mo

We establish the acquisition, lifecycle and measurement foundations required for profitable, measurable growth.

What’s included

  • Meta acquisition management with creative testing
  • Klaviyo core flows and campaign rhythm
  • Shopify conversion foundations and measurement

OENA® Lens included

Core acquisition and lifecycle view, prioritised actions and a monthly decision review.

Operate the system

FLAGSHIP®

From £6,600/mo

We connect acquisition, creative, lifecycle and CRO into one continuously improving growth system.

What’s included

  • Cross-channel acquisition across Meta and Google
  • Klaviyo lifecycle optimisation and campaigns
  • Creative, CRO and journey experimentation
  • AI-accelerated Shopify development workflows

OENA® Lens included

Connected cross-channel intelligence, customer and creative signals, experiment tracking and bi-weekly decision reviews.

Systemised growth

FULLSAIL®

CUSTOM/mo

We operate as an integrated senior growth function—directing channels, experimentation, data and commercial decisions alongside your team.

What’s included

  • Acquisition strategy and operation across channels
  • Complete Klaviyo ecosystem and customer lifecycle
  • Shopify optimisation, commercial experimentation and custom measurement

OENA® Lens configured around your business

Custom commercial data, forecasting, investment modelling, customer and margin signals, executive decision support and an embedded growth rhythm.

Growth rarely stalls in one place.
It's lost across acquisition, lifecycle,
conversion and measurement.

Aperture™ brings those signals
together, showing where
performance is slipping and
what to fix first.

Know your next move.

Request your Aperture™ audit